COMM 148
Marketing, Advertising, and Human Nature
Description: (Formerly numbered Communication Studies 148.) Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Winter 2017 - This class is Integrated Marketing Communications. There's a decent amount of work on a huge group project with this class, but it's quite fun, and it didn't really feel like work in the end (at least with my group). You have to meet up with group members often (for real, no procrastination) and there are three smaller assignments due before the big final project. She (or the TA graders, idk) will grade harder than expected, but if you make sure you follow instructions to a tee, you're good. She also gives great study guides for her midterm and final. You only need the book to complete it and she tests directly from it, verbatim.
Winter 2017 - This class is Integrated Marketing Communications. There's a decent amount of work on a huge group project with this class, but it's quite fun, and it didn't really feel like work in the end (at least with my group). You have to meet up with group members often (for real, no procrastination) and there are three smaller assignments due before the big final project. She (or the TA graders, idk) will grade harder than expected, but if you make sure you follow instructions to a tee, you're good. She also gives great study guides for her midterm and final. You only need the book to complete it and she tests directly from it, verbatim.
Most Helpful Review
Nice man (grandpa-like cute) who knows what he is talking about. He always has a sense of humor which always seems to relax the students. He is not a professor to constantly give you anxiety about the class work. He is willing to see you during office hours for help. On that note, Professor Miller is a great professor. I highly recommend him for any of his COMM courses.
Nice man (grandpa-like cute) who knows what he is talking about. He always has a sense of humor which always seems to relax the students. He is not a professor to constantly give you anxiety about the class work. He is willing to see you during office hours for help. On that note, Professor Miller is a great professor. I highly recommend him for any of his COMM courses.
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