FILM TV 183B
Producing II: Entertainment Economics
Description: Lecture, three hours; discussion, one hour. Open to nonmajors. Critical understanding of strategies and operating principles that drive flow of revenue in entertainment industry. Exploration of theoretical frameworks and development of critical perspective, while studying industrial processes through which movie and television properties are financed and exploited throughout all revenue streams. May be taken independently for credit. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Fall 2021 - Nice class, but not easy. Kinberg clearly put in a lot of effort for the course, but it was beyond stressful. Instructions are not clear, harsh grading, quizzes are based on the most nit picky details, and it's just too intense overall. I learned a lot, but I don't know if it was worth it. Expect a lot of group work. Almost every assignment is group work, so if you get a bad group, you're screwed. Beware of plenty of cold calling. If you have anxiety around this kind of stuff, the class is not for you. The guest speakers were great and definitely at the top of their fields. Kinberg really knows her stuff. If she likes you, you're in luck. Kinberg has class favorites, and she makes that abundantly clear to everyone. Her favorites are her grad students as well as people with foreign accents. She was extremely mean to one student in particular. No one ever figured out why.
Fall 2021 - Nice class, but not easy. Kinberg clearly put in a lot of effort for the course, but it was beyond stressful. Instructions are not clear, harsh grading, quizzes are based on the most nit picky details, and it's just too intense overall. I learned a lot, but I don't know if it was worth it. Expect a lot of group work. Almost every assignment is group work, so if you get a bad group, you're screwed. Beware of plenty of cold calling. If you have anxiety around this kind of stuff, the class is not for you. The guest speakers were great and definitely at the top of their fields. Kinberg really knows her stuff. If she likes you, you're in luck. Kinberg has class favorites, and she makes that abundantly clear to everyone. Her favorites are her grad students as well as people with foreign accents. She was extremely mean to one student in particular. No one ever figured out why.
Most Helpful Review
Fall 2016 - Very prolific research analyst from FOX who happens to teach at UCLA on the side because he cares and wants us younger folk to become informed of the industry we'll soon "inherit." Puopolo is very knowledgeable. He tries to get you to become more conscious and keep up with the business side of the entertainment/tech industries and to critically think how they strategize and make money. Very engaging class. You will learn a lot, especially about contemporary entertainment business politics, how companies rise and fall, and what sort of surprises might be around the corner. This class is gold.
Fall 2016 - Very prolific research analyst from FOX who happens to teach at UCLA on the side because he cares and wants us younger folk to become informed of the industry we'll soon "inherit." Puopolo is very knowledgeable. He tries to get you to become more conscious and keep up with the business side of the entertainment/tech industries and to critically think how they strategize and make money. Very engaging class. You will learn a lot, especially about contemporary entertainment business politics, how companies rise and fall, and what sort of surprises might be around the corner. This class is gold.
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