MGMT 265

Brand Management

Description: (Formerly numbered 265A.) Lecture, three hours. Requisite: course 411. Introduction to considerations in development, implementation, and management of brands. Discussion of challenges to creating and maintaining strong brands. Topics include building brand knowledge and identities, marketing mix and brands, brand architectures, and brand equity. Letter grading.

Units: 4.0
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Aimee Drolet Rossi

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Catherine Holmes

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Ann Pollack

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