MGMTFT 411

Marketing Management

Description: (Formerly numbered Management 411.) Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.

Units: 4.0
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Hal Hershfield

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Franklin Shaddy

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