Description: (Formerly numbered 102.) Seminar, four hours; outside study, eight hours. Requisites: courses 101, 102, 104A, or by permission of instructor. Study driven by project-based work of current online environments for musicians, organizations, and venues. Students dive into best practices of digital marketing around world, growing brand, finding target market online, and engaging with right communities of practice to build their own connections and online portfolio of collaborators. Letter grading.

Units: 4.0