Worst professor at UCLA I have ever had. Take my word. Don't take his class. Don't take his class. Don't take his class. Unless you want to try your chance since there is always 20% students who will get an A. The grading is very arbitrary so roll your dice. I had a 4.0 GPA and this class I only got a B and there is no way to dispute the grade. Even though what he says doesn't make sense at all and he is not even able to persuade himself.

Well I guess this grade is what I need to pay off for not listening to the advice on Bruin Walk. Audre Cek is the worst TA you will meet at UCLA. The professor is not respectful to you at all. He smiles when he talks but everytime you are saying something to him, he would appear very impatient. If you are using Bruinwalk for a reason, then please don't take this professor's class.

This class was horrible. The class doesn't have direction. You essentially get told to study the textbook for the quizzes which is BS since he doesn't even test you on the textbook. The class material is very boring and he needs to get better at communicating . You would think that he would be good at communicating given that this is a marketing class. He uses outdated examples to teach marketing (pre-1990).

I thought I would learn more about online marketing (i.e. google marketing and whatnot). But, I didn't get to do that. He also responds pretty poorly to students when they add to the class discussions if he doesn't like what you said. And he keeps telling people to participate. Also, you have no direction in regard to your grade.

The TA gives you a grade based on how they're feeling and you can't argue it. Absolutely the worst class I took at UCLA and in the UME. Take my advice and please do not take him.

Overall excellent class. Really enjoyed professor Shi's lectures, he's super dynamic and entertaining. Also love the organization and structure of the class. I learned a lot in the class and was exposed to a world I had never been in before. The case studies were interesting and fun to complete. They really helped me apply to frameworks I learned in this class. One thing I would improve about the class is that the textbook shouldn't be required. It's a lot of fluff and I think the course reader and lecture slides were sufficient enough.

One of the best classes I've taken at UCLA! Instead of many of the other MGMT 160 series classes, Professor Zhang didn't focus on rote memorization of material but rather on problem-solving and practical application for the exams. We had 3 quizzes divided throughout the quarter (no midterm and final) and I was well prepared just by skimming through my notes before the quiz and paying attention during lecture. We also had 3 case write-ups which weren't too difficult, and were a fun and interesting way to apply the frameworks we learned. He didn't allow laptops during class which was sometimes hard because the class is 3 hours long, but I think the material is interesting and relevant enough to keep your attention. There is also a group project where you work on a marketing strategy proposal for an existing company which consists of a brief paper (10 pages) and give a presentation to the class. Definitely not as work-heavy as some of the projects in the other MGMT 160 series classes. Highly recommend!

Before giving my thought I will first separate the professor from the class itself.

The class teaches you a marketing framework and provides you marketing cases to do. These are great. Now, the professor.

His communication skill is definitely a middle to low. Sometimes, it's hard to understand why he's trying to explain in class. Normally, I take a ton of notes from my other classes, but I can hardly take any for this class except for cases. Also, he expected you to read a lot and want participation. However, if your answer didn't align with what he thought, he would just rephrase your answer in his way of saying it. His lecture slides and the ads were okay fun, but the illustration of jargon is horrible, better be prepared to learn things on your own. He also misprounounce some simple words entirely that makes the concept harder to get.

Now, quizzes and assignments and a final project. These are extremely confusing. Not rly a clear guideline/rubric to follow. And, by the time they explain about them, those are already graded. What's the point lol?

Also watch out for his quiz. It can be easy or nasty. Some of the questions can be vague on what asking, and I definitely loss major points from them.

Recommendation for those who want to take:
Be sure you are a self-learner, you can grasp the concept easily by your self-studying.
If your the type who counts on professor and lectures, this is not a class for you.

Overall tho I learned quite a lot about the basic framework and marketing ways to look at companies this classes bc I spent almost all my time working for this class. Howver, the professor is extremely painful and not sure if it's worthy.