This class involves a group project that begins from Week 2 all the way until Week 10. Take this class with a reliable group of friends, or learn to be a good team player with a random group! You are able to choose who you work with. I was fortunate to get a random group of hard-working and creative people, but not everyone was so lucky.

You NEED the textbook in this class, or split the cost of one with friends. The midterm and final are based off of the textbook. She gives you a study guide for the midterm and final and all of the material on the tests are in the textbook. If it's not on the study guide, it will not be on the test. The midterm and final are extremely easy even if you just go over the study guide once. The questions basically just ask for the definitions of terms in her study guide, so just do your due diligence with it and you'll be good! The final was actually easier than the midterm.

The main bulk and work of this class is in the aforementioned group project. You and your group are to come up with a product or service and work on three individual assignments revolving around what you choose, and then also work on a group final paper (16+ pages) for the final project. The final paper is obviously split up among you and your team members, so it's really not too much work since you will only be doing around six pages depending on how big or small your group is. The three individual assignments based on your groups product or service are easy if you just read the instructions in the syllabus, but she is a very critical grader for these assignments. Follow her rules and the instructions in the syllabus and slides!

There are no points gained or docked from not attending lecture except for the final day of group presentations. You are not required to go to lecture. She is a fun person and has good things to put her two cents into, but the lecture is not needed for a good grade (if that's all you're looking for) since the tests are based on the textbook, and the assignments and slides are on CCLE. I enjoyed lectures, but on days I felt sick, I knew I wasn't missing much by not attending.

Overall, I had a good time in this class, but it definitely would not have been good if I didn't have a good group. Find people who are able to meet for working on the project, and that have a good work ethic! Good luck and have a good next quarter!

Her class is the best! She’s so helpful and genuinely cares about her students. This is a perfect class to take for elective credit if anything as the skills you learn from this class can benefit anyone in the future. Also, you will make so many friends from this class. The class is small and requires you to engage with your classmates and you learn a lot about them through their presentations. I can’t say I didn’t shed a tear on the last day of class knowing I wouldn’t see the same people every week anymore. I HIGHLY RECOMMEND taking this class especially if you’re a freshman as it’s the perfect prep class to get you ready for future college courses.

Comm 1 was a really easy and enjoyable class. Feramisco expects you to participate each class, but the in class activities were super easy. You do not need to read or even buy the book, and honestly you don't really need to pay attention during her lectures because all of the material just focuses on how to improve your public speaking skills. As long as you put in some effort into your presentations and you show up to class, you should get an A.

I also felt like it was an actually beneficial class because it was really engaging. It actually helps your public speaking skills improve, and you do get close with the people in your class because it is so small. Definitely recommend taking Comm 1!

Celia is just about the best professor I've had. She's such a sweet and helpful woman. She cares a lot about the material and about student learning.
I love marketing so I found the content pretty interesting; however, lecture is 3 hours long and not very interactive so I often got extremely bored midway through. I also found it pretty hilarious how salty she got that people didn't go to lecture. I would really recommend attending though, because she gives tips that are useful for the homework and paper. Also, that's the best way to actually learn the material!
The workload is very manageable. There are three assignments each worth 10% of your grade. They literally each took <1 hour to complete for me, and I'm the type of person who goes over my stuff several times. The midterm and final are both worth 15% and they are extremely easy if you use the study guide. The study guide is pretty much the test. The bulk of the work is the 16-page paper you work on in groups, but even that isn't that much work as long as you're working with people who pull their own weight. There's also a presentation worth 10%, but that was scrapped this quarter because of Ms. Rona.
Celia grades pretty leniently, as long as you do everything you're supposed to. There's a super specific grading rubric in the syllabus for each assignment, so if you cover all the necessary points, you'll do well. Otherwise, you won't get a good grade, and, honestly, that's on you because she tells you exactly what to do to perform well.
I would really recommend this class! You will gain a lot of valuable knowledge, especially if you want to go into marketing/advertising.

Professor Feramisco is so kind and helpful! Her class is structured really clearly and well outlined in the syllabus, so it's easy to follow along. Since the class is about marketing specifically, I felt like this was one of the most practical classes I've taken at UCLA. Though she goes into theory behind why certain marketing tactics work, the class culminates in a group project where you actually devise an integrated marketing communications plan for a business (one you make up with your group), which is a very hands-on way to learn the material. At first, she may seem picky when it comes to grading, but she leaves really thorough feedback and is willing to let you resubmit assignments you felt you could improve on. Ultimately, she's very supportive as a professor and I highly recommend taking this class if you're at all interested in exploring marketing as a career.

The entire class is one large group project split throughout the quarter. As long as you attend lectures, listen closely to instructions and pick a good group this class is an easy A. The only reason I got an A- is because i would leave early.

If you are interested in pursuing a career in marketing and want a better understanding of the industry, this class is a great one! I was able to learn a lot of tangible skills such as creating a creative brief, positioning statement, and how to overall market a product. What I really liked about the class was the opportunity to network with industry professionals. Professor Feramisco brings in a few guest speakers during the quarter which allows the course to be very interactive and engaging. There was a midterm and final, but they weren’t too difficult. There was also a group project so make sure you find a good group to team with because you will be working with them for the entirety of the class. Also, be sure to put in the effort when completing the homework write-ups because Professor Feramisco sometimes is a tough grader.

Celia Feramisco is hands down one of the best Professors at UCLA. I took this class during A-Sesh and she continues to bring joy to each lesson she teaches. I recommend buying the books on the syllabus because every answer to the test are found directly in the book. The final project is alot of your grade so make sure you have good partners and a good idea for your marketing pitch.

Write 5 speeches and present them. Insanely easy class and great for getting over public speaking fears.

Celia is the SWEETEST woman ever. She grades extremely generously and has worked in marketing making her the perfect person to answer any real life questions. This class 100% has been my favorite class at UCLA so far, because it is both extremely easy and extremely real world. The whole class is project based and the focus is on submitting aspects of a real marketing plan. The best part is that once the class ends, you can add all of the projects to a portfolio as the content is perfect for showing off in any future job interview! Projects are easy and fun and the midterm/final were all entirely based on a study guide that she gave us. She also brought in a guest lecturer who works in PR, giving us even more exposure to the real job atmosphere of advertising/marketing/public relations.