This class was super interesting and very helpful because of how hands on it was. Essentially, you are working on a big marketing project the entire quarter with a group. She does the first few assignments individually which prepares you for the big project and lets you have more control of your grade. Just follow her directions and templates because she is a very picky grader. Go to office hours and ask others for help because sometimes the assignments can be very confusing. Make sure to get a reliable group and come up with a solid product to do well on the big project. Prepare a draft ahead of time and have her look over it because it can help a lot when revising and finalizing. There are also 2 tests which are pretty easy and come straight out of the study guide she gives us. She also brings in guest speakers which is super interesting and cool to see the stuff we are learning in real life. Overall, she is a great professor and this is an awesome class. Just pay attention to details and put in a decent amount of effort and you'll be fine.

Overall I learned a lot from the class and had a good experience. Three hours on a Monday night is tough but at least it is the only time the class meets. The assignments are not too hard, but you do need to meet with the professor to do well. While the assignments are presented as being very open, she has pretty narrow expectations of what she specifically wants. Just meet with her during office hours to go over assignments and you will do just fine!

This is one of my favorite classes I've taken during college. The things you will learn are an extremely necessary starting point for a potential career in this industry. Even if you're not interested in marketing (I didn't think I was until I took the class) you will learn a lot of valuable and translatable things. She is very straightforward and can be a picky grader but is always willing to help. The midterm and final were so insanely easy I got 100% on both. I mean they were both online due to COVID but even if they were in person I probably could have received the same grades. For the group project obviously make sure you are working with people who will pull their weight and are trustworthy. I had a great group and we got an A on our project but I can see how it would be detrimental if that wasn't the case as the project is a large part of your final grade. Ours was like 30 pages but between 5 people and hella graphs/tables it took me literally 5 hours to do my part. Plz take this class you probs won't regret it if you make sure you are in a good group. The material and the textbook are so straightforward it's literally just common sense concepts and requires no critical thinking.

Professor Feramisco was a delight to have as a teacher. She was always supportive and ready to help if any of her students needed it. For context, I took this class online during the Spring quarter of the 20-21 school year. Throughout Fall and Winter quarters, all of my classes have largely been impersonal and lacking in engagement when it came to the professors. However, Professor Feramisco really exceeded all of my expectations with her encouraging and witty personality. To be honest, taking her class felt like being in an elementary school class again. She always made sure each other of her students were heard and encouraged participation. We were also placed in a lot of break-out rooms during the class which was a nice development since I actually got to talk to the people in my class for once.

Easy class. Do your speeches, participate in class, don’t disagree with the professor and you’ll for sure do well in this class.

As a second year, this has been my favorite in-person class I've taken so far. The workload is light, the lectures are engaging with a lot of group activities, and Professor Feramisco grades super fairly. If you know you're already good at public speaking, this class is an easy A for you. Professor Feramisco is a really kind person and cares about her students and their success. As long as you do relatively well in each speech, put enough effort into the writing analysis paper, and just do the final exam study she gives (it's almost exactly like the exam), you'll do well in this class. I was looking for a fun non-STEM class to take as a STEM major and I'm really glad I chose this one.

This class is great to take if you are interested in marketing. At the beginning of the quarter, you are split into groups of around 6 people. You must create a product/service that you will be advertising throughout the quarter. Each week there is a very short advertising assignment due that is pretty fun. One week you have to create a hypothetical campaign for your product. Another week you have to create a one-page write-up of what your product is, the target market, etc. This class is great to put on your resume and talk about in internship interviews. There was a midterm and a final that were extremely easy (they were taken online for my quarter. I believe they would still be relatively easy in person). There is also a group project at the end where you create an executive summary of your product (maximum around 4-5 hours of work per person). Make sure you pick a product that you know you can market well, is original and can appeal to the professor. A lot of people in my class created alcohol-related products or products that already existed, which did not appeal to the professor that much. Don't create anything too complicated either where it's too hard to advertise the product.

This Professor teaches one of the most useless classes at UCLA. She is stuck up and often doesn’t teach but just goes on and on about her time in marketing over fifteen years ago. She hasn’t worked in a long time, which with marketing is very important so she can’t teach thoroughly about topics like social media because she herself doesn’t understand it. The whole class is based in group projects that are very frustrating if your group members don’t pull their weight. Then you have to sit through other peoples boring presentation instead of the Professor going over the material that will be needed for the next assignments. She acknowledges that she’s overly picky with grades, and she is, yet won’t change. Her grading only goes based on her opinion which really isn’t relevant since again, she hasn’t actually worked in the marketing field in a long time and doesn’t seem to understand that it has changed since she worked in it. If she likes you, you’ll get a good grade, if not you won’t. College grades should not be like that. She’s not accommodating, rude, and annoying to listen to. Would not recommend this class. If you’re looking for something fun and useful, this is not it.

This class will only work for you if you happen to get a great group of people that you’re doing the group projects with. If not, your screwed and she doesn’t care at all. I’m sorry but it’s college, not kindergarten. The majority of your grade should not be based off of how much work other people do. It’s not fair. Tests are easy but she is so so so picky with grading and makes it confusing what she wants. Since it’s marketing, how she grades is solely based off if she likes it or not. Not if it’s is objectively good or bad. Honestly would not recommend. There are better comm classes to take with professors that actually care about you.

She is so nice! The trick is to memorize your speeches so she doesn't dock you for losing track of the audience or looking at your notes too much. Don't start your speeches with "um" or "so" and participate in class. She spends a lot of time showing us videos of other speeches. There are three main speeches, one midterm debate, and one final ceremonial speech where you present and accept and award. She strictly follows her rubric and gives you the rubric beforehand. So it's really easy to tailor everything to the rubric. I learned a lot from this class, and this class is super useful and super fun. I know other professors just make you listen to them, but in this class, you have impromptu speeches with classmates so it's very engaging and interactive